Privacy Policy

1. Data Controller

The controller of your personal data is:

2. Types of Data We Collect

We may collect the following categories of personal data:

• Contact data: name, surname, email address, phone number
• Business data: company name, position, business address (for B2B inquiries)
• Technical data: IP address, browser type, device information, pages visited
• Communication data: content of messages sent through contact forms
• Preference data: quiz responses, style preferences, wishlist items
• Virtual Try-On data: uploaded photos for virtual fitting purposes

3. Purposes of Data Processing

We process your personal data for the following purposes:

• Responding to your inquiries and contact requests
• Providing virtual try-on service for wedding dresses
• Processing style quiz results and recommendations
• Managing boutique appointments and reservations
• Sending marketing communications (with your consent)
• Improving our website and services
• Analyzing website traffic and user behavior
• Compliance with legal obligations

4. Legal Basis for Processing

We process your data based on:

• Consent (Art. 6(1)(a) GDPR): for marketing communications and optional services
• Contract performance (Art. 6(1)(b) GDPR): for processing inquiries and providing services
• Legitimate interest (Art. 6(1)(f) GDPR): for analytics, fraud prevention, and website improvement
• Legal obligation (Art. 6(1)(c) GDPR): for tax and accounting purposes

5. Data Recipients

Your data may be shared with:

• Our partner boutiques (for appointment bookings)
• IT service providers and hosting companies
• Analytics providers (Google Analytics)
• Marketing platforms (Facebook, Pinterest)
• AI service providers (for virtual try-on functionality)
• Email service providers

All our partners are bound by data processing agreements and comply with GDPR requirements.

6. Data Retention Period

We retain your data for the following periods:

• Contact form data: 3 years from last contact
• Newsletter subscribers: until unsubscription
• Virtual try-on photos: 30 days, then automatically deleted
• Quiz results: 1 year from completion
• Appointment data: 1 year from the appointment date
• Analytics data: 26 months

7. Your Rights

Under GDPR, you have the following rights:

• Right of access: obtain information about your data processing
• Right to rectification: correct inaccurate or incomplete data
• Right to erasure: request deletion of your personal data
• Right to restrict processing: limit how we use your data
• Right to data portability: receive your data in a portable format
• Right to object: object to processing based on legitimate interest
• Right to withdraw consent: withdraw consent at any time

To exercise your rights, please contact us at ms@msmoda.pl.

You also have the right to lodge a complaint with the Polish Data Protection Authority (UODO).

8. Cookies

We use cookies to ensure proper website functionality and analyze traffic. For detailed information about cookies we use, please see our Cookie Policy.

9. Contact

For any questions regarding your personal data or this Privacy Policy, please contact us: